Bel, makers of iconic brands including GoGo SqueeZ, Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, and Price's is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company has headquarters in Chicago for our Bel Cheese business and in New York City for GoGo Squeez. Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

GoGo Squeez is a growing brand in the healthy, single serve snacking category.  To accelerate the growth of the brand, the Vice President, Sales Strategy & Capabilities plays a fundamental role in leading the development and execution of the commercial strategy.  As the conduit between field sales and headquarter functions both locally and globally, this role is accountable for the development of sales strategies that are in alignment with overall business objectives across all retail channels and out-of-home. Execution of commercial strategy will be focused on distribution opportunities, best in classing shelving, merchandising, pricing and promotion and retailer activations.  This individual and their team will be accountable for leading sales strategy & planning activities and for achieving best-in-class sales fundamentals (assortment, shelving, pricing, promotions), delivering sales reporting, obtaining category captainship, and being a strong partner with Sales Finance developing and executing revenue growth management strategies and plans. They will be focused on building strong cross-functional collaboration for themselves and team across Sales, Marketing, Finance, Supply Chain, PMO and HR. 

This hybrid role, based in our New York City US HQ office for GoGo Squeez, reports directly to the GoGo Squeez U.S. Chief Commercial Office and is part of the U.S. Sales leadership team.

Job Responsibilities & Tasks:

• Lead the development, management, and execution of sales strategies, implementation and tracking of assortment, pricing/ promotional strategy, display/visibility, and category management.
• Represent customer/field sales in providing critical customer perspective to the marketing and internal teams in support of development and implementation of marketing plans and strategic initiatives.
• Develops and delivers selling stories that translate the brand’s strategies, plans and initiatives into winning propositions for our retailer partners.
• Works collaboratively with sales finance and CCO to elevate commercial process inclusive of pricing/pack size/promo recommendations, trade spend guardrails and implementation of Revenue growth management principles.
• Creates and owns Strategic Channel/Customer management framework and strategies that align with organization objectives and maximize growth.
• Leads the development and execution of tools and processes for category management, analytic reporting, trade utilization, and trade management.
• Supports development of reports and tracking of key sales KPIs (Distribution, Pricing, Display, Promotion)
• Supports field sales team with insight-based selling tools anchored on category and consumer data that are consistent with the commercial priorities.
• Provides sales perspective on short-term and long-term demand forecasts to support the S&OP process.
• Responsible for advancing key sales strategic projects (e.g. visibility, channel development, customer segmentation, sales transformation, etc.)
• Leads Category Development to establish GoGo Squeez as category experts with our customers and ultimately drive growth for us and our retailers.
• Lead for sales for annual integrated business planning deliverables such as key lessons learned, strategic plan development, annual budget setting, in-year budget gapping sessions, etc.
• Analyze expenditures of the sales department to conform to budgetary requirements to include food shows, 3^rd party contracts, broker commissions, sales meetings, etc.

Position Requirements:

Minimum education and experience required:

• Bachelor’s degree and/or equivalent experience; MBA preferred.

• 15+ years of experience in food or CPG industry in a category sales planning and/or customer-facing field leadership with demonstrated sustained success and exceptional knowledge of U.S. retail and foodservice channels.
• Strong Category Leadership experience both in tool management and insight-based storytelling
• Trade Strategy development and management experience

Specific competencies required:

• A solid background of creating and executing growth strategies across all critical commercial levers that have delivered profitable volume and share growth.
• A strong, visionary leader that can develop, inspire, and motivate others.
• Strong analytical skills to identify challenges and/or opportunities; Utilize data to act.
• Ability to handle complexity and ambiguity in a fast-paced environment.
• An energetic team leader, able to challenge the status quo, ask the right questions, empower the sales team, with clear expectations and solid articulation of strategies and action plans.
• A solid cross-functional partner who will build outstanding partnerships internally with Marketing, Finance, Supply Chain, Customer Service, Demand Planning, PMO & Human Resources.
• A transformational leader who exhibits and models a strong sense of ownership and accountability throughout the entire sales process (origination, follow through and delivery).
• A motivated leader interested in development and growth of the team, function, and self.
• Excellent communication skills, can adapt to variety of audiences to drive desired results, leads through ambiguity creating clear objectives and vision.

PHYSICAL & TRAVEL REQUIREMENTS

• Must be able work in normal office conditions in hybrid office environment.
• Must be able to travel via airplane within the U.S. and Internationally
• 30% travel required throughout the year.

Total Rewards:

Base Salary Range: $275,000 - $295,000

Annual Bonus Target Potential: 30%

20 days PTO

4% match on 410k

Health care by Cigna

Free Vision & Dental

Hybrid work schedule

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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