Vice President, Digital Performance Marketing & Loyalty at SharkNinja in Needham, MA

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Overview:

The Vice President of Digital Performance Marketing & Loyalty will lead the strategic vision and execution for all digital marketing, customer acquisition, and loyalty initiatives across the Americas region for SharkNinja, a leading global brand in home appliances and cleaning solutions. The Vice President, Digital Performance Marketing & Loyalty is pivotal in driving growth and consumer engagement, leveraging data, cutting-edge marketing technologies, and performance-driven strategies. The successful candidate will work closely with cross-functional teams and global counterparts to deliver targeted campaigns, optimize customer journeys, and enhance brand loyalty.

Key Responsibilities:
Digital Performance Marketing Strategy

Develop and implement a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region

Oversee all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing

Set KPIs and benchmarks for growth, ensuring measurable success through data-driven decisions

Lead the development of campaigns that optimize the digital customer journey, maximize ROAS (Return on Ad Spend), and improve overall digital channel performance

Continuously refine and enhance marketing strategies to stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape

Loyalty and Customer Retention

Design and implement innovative loyalty programs aimed at increasing customer lifetime value (CLV) and brand advocacy

Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints, ensuring loyalty program integration

Leverage data and customer insights to segment audiences, creating tailored campaigns that increase engagement and retention

Develop initiatives that foster customer loyalty, reward repeat purchases, and encourage product upsell and cross-sell

Cross-Channel Optimization

Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms

Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels

Coordinate with e-commerce, retail, and global marketing teams to ensure a cohesive brand experience across all touchpoints

Drive innovation in creative and content strategies to enhance the consumer experience and engagement

Leadership & Team Management

Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities

Foster a culture of innovation, collaboration, and data-driven decision-making within the team

Partner with internal stakeholders, including sales, product, and operations, to align marketing efforts with broader business objectives

Manage relationships with external agencies and technology partners, ensuring they deliver high-quality results aligned with SharkNinja’s goals

Data & Analytics

Utilize advanced analytics and performance data to guide marketing strategies, ensuring data-driven optimization and continuous improvement

Implement marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to enhance targeting, reporting, and customer insights

Drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale

Collaborate with finance to establish accurate budget forecasts, reporting mechanisms, and performance metrics

Qualifications:
Education & Experience

Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred

10+ years of experience in digital marketing, with at least 5 years in a senior leadership role

Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech

Strong experience in the Americas market, understanding regional nuances and consumer behavior trends

Skills & Competencies

Deep expertise in digital performance marketing, including Paid Search, Paid Social, Display, SEO, and Affiliate marketing

Proficiency in marketing analytics, data management, and CRM systems; familiarity with tools like Google Analytics, Salesforce, Marketo, etc.

Strong leadership skills, with the ability to inspire and develop a team

Results-oriented with a track record of driving growth and delivering measurable business impact

Exceptional communication and collaboration skills to work across various departments and with global stakeholders

Reporting & Collaboration

Reports to the SVP Digital Experience, Americas

Close collaboration with Product Development, Sales, E-commerce, Global Marketing, and Customer Experience teams

Direct management of regional digital marketing and loyalty teams across the Americas

Location: Needham, MA / Hybrid (3-4x per week in office)

Why Join SharkNinja?
SharkNinja is a fast-paced, innovation-driven company that thrives on delivering groundbreaking products that enhance consumers' lives. The VP of Digital Performance Marketing & Loyalty will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region, making this a high-impact, influential role within the organization.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

Lead us to be “RARELY SATISFIED”

Make things better each day; “PROGRESS OVER PERFECTION”

Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”

Deliver something great; “WINNING IS A TEAM SPORT”

Be clear and honest, “COMMUNICATING FOR IMPACT”

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com