WHAT YOU'LL DO

We are seeking a co-op to join BCG’s Travel, Cities, and Infrastructure (TCI) Marketing team to support key areas of our marketing program. The TCI Marketing Co-op will assist in developing and executing our marketing strategy to strengthen client relationships and position us as market thought leaders.

YOU'RE GOOD AT

The ideal candidate will have a passion for marketing and communications, with excellent attention to detail, project management, and time management skills. They should be organized, possess strong communication abilities, and feel comfortable managing multiple projects and reporting to varying levels of seniority. The candidate will be part of a global team and may occasionally need to work flexible hours within the standard 40-hour workweek.

Social Media Marketing

Support the day-to-day management of TCI’s employee advocacy social media program, TCI Voices.

Draft and create social media content to amplify TCI’s thought leadership.

Analyze and report on social media performance to optimize our presence.

Content Creation

Communicate complex topics clearly in written form for internal communications, social media, and presentations.

Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities.

Marketing Performance Analysis

Maintain data quality within marketing platforms, including the global CRM database.

Prepare dashboards with key performance metrics to demonstrate the impact of our marketing tactics.

Collaborate with the global analytics team to leverage meaningful marketing KPI metrics.

Digital Marketing Tools

Use LinkedIn campaign management tools and Haiilo.

Experience with creative software like Figma is a plus.

Develop and send newsletters within Salesforce Marketing Cloud.

Working in a Dynamic Environment

Demonstrate strong motivation, flexibility, and reliability.

Be familiar with matrix organizations.

Support scheduling and preparation for meetings with key stakeholders.

Network with other students, Co-Ops, and marketers.

Stay organized to address responsibilities and reprioritize shifting demands while maintaining transparency with your line manager.

Balance short- and long-term priorities effectively.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Currently enrolled in an accredited college/university degree program with an existing co-op partnership with BCG's Advanced Capabilities Center organization.
Meet the co-op program eligibility requirements and be approved by your college/university to participate in the co-op program.
Able to work full-time (40 hours/week) throughout the co-op cycle (December-June).
Authorized to work in the United States.
Excellent writing and verbal communication skills.
Able to work autonomously with strong prioritization and time management skills.
Experience with social media channels, particularly LinkedIn.
Relevant majors/minors may include Marketing, Communications, Digital Marketing, Social Media Marketing, Consumer Behavior, Marketing Research & Analytics, International Business, Advertising.

YOU'LL WORK WITH

BCG’s Travel, Cities, and Infrastructure (TCI) practice area management team, including business managers, directors, marketing managers, and practice area managers. The global BCG marketing teams consist of centers of excellence on various topics such as digital marketing, social media, publishing, and production.

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world. Knowledge@BCG consists of the Knowledge Team (KT), Data & Research Services (DRS) and Knowledge & Collaboration Solution (KCS). KT is a group of experts within respective fields or areas providing industry, functional and geographic expertise to consulting teams. KT members are aligned to Practice Areas, sometimes serving as members of case or project teams. KT offers insight into a topic or function derived from BCG’s knowledge base and case/project experience. The members of our DRS team work alongside consulting team colleagues to bring advanced research capabilities to support projects and clients. KCS team is a cross-functional team equipping BCGers with internal and external knowledge resources and digital collaboration tools, enabling them to work smarter and with increased productivity

EQUAL OPPORTUNITY

BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.