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Merck
Specialist, Digital Marketing, Channel & Engagement Planning and Analytics
North Wales, PA
Sep 21, 2024
Full-time
Full Job Description

Job Description

Primary Responsibilities:

  • Using the SCRUM framework and AGILE principles this person is a key member of an assigned, brand-specific Digital Engagement Team, and is responsible for delivering, optimizing and measuring HCP or patient media plans to schedule work and manage delivery of work., (will train on AGILE).

  • Provide project support on key initiatives defined by architect lead on the team.

  • Work closely with internal and external stakeholders (third-party media vendors) and media agency partners, to deploy media/activation plans, and ensure proper on-time implementation.

  • Track performance of HCP and/or patient media plans and regularly optimize performance based on agreed-to KPIs,

  • Support the development of and delivery of the digital measurement strategy & plan.

  • Communicate the media analytics & measurement plan to ensure that assets, tagging, and systems are in place upstream in order to deliver the necessary data to optimize and measure plan.

  • Work directly within systems/tools to pull or analyze media performance data and/or work with support groups to have those reports and insights provided.

  • Perform and/or support in-depth analyses of consumer/customer level engagement and other data sets to help discover insights and support recommendations and decisions about channel and tactical choices, both in-flight and for next campaign.

  • Participate in Architect Chapter and its Community of Practice to share learnings and best practices with others.

Required Experience and Skills:

  • Minimum of 2 years' experience in digital media (HCP and/or Consumer) campaign deployment or in comparable area(s).Emphasis on digital media strategy that optimizes overall customer experience to drive business results a plus.

  • Strong ability to search for insights in media and engagement data and deliver implications and socialize key insights through persuasive story-telling which brings meaningful and actionable context to drive more data-informed decision making with marketing stakeholders.

  • Demonstrated understanding of business concepts.

  • Can easily build partnerships and networks to help oneself learn, and tackle problems.

  • Innovative mindset with affinity toward experimentation and appropriate risk taking.

  • Ability to contribute to complex projects/solutions with hands-on, detail-oriented approach.

  • Able to work effectively in a close team environment, resolve conflict and collaborate with others to drive team successes.

  • Able to perform with executional excellence and ensure accuracy and quality of work.

Preferred Experience and Skills:

  • Some experience with advanced marketing capabilities (i.e., marketing automation, campaign management, channel optimization, analytics platforms, sales force tools, digital/AI recommendation engines, etc.).

  • Experience with Agile Team methodology a plus

  • Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities.

Education Minimum Requirements:

  • High School Diploma with 2+ years of relevant work experience.

Work Location(s):

  • Hybrid work arrangement.3 days per week on-site in Upper Gwynedd, PA office required.

MSJR

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

09/28/2024

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.


Job Posting End Date:09/28/2024


A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.


Requisition ID:R313776

PDN-9d0f3f1c-b949-48e7-813c-8f94922f616a
Job Information
Job Category:
Marketing
Spotlight Employer
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Specialist, Digital Marketing, Channel & Engagement Planning and Analytics
Merck
North Wales, PA
Sep 21, 2024
Full-time
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