Locations: New York City | Norwalk, CT | Boston | Chicago
Working Environment: Hybrid
Global Marketing & Communications at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives, and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.
The Senior Manager of Public Relations will lead media strategies and campaigns that amplify our go-to-market (GTM) efforts and elevate our executive spokespeople. This role requires a forward-thinking professional who can craft compelling narratives, secure top-tier media placements, and leverage innovative approaches to position FactSet as a thought leader in the finance and technology industries. The ideal candidate will have a strong track record in media relations and executive communications, as well as experience integrating PR strategies within broader marketing campaigns. This role will play a critical role in ensuring FactSet’s external messaging is cohesive, impactful, and future-focused.
Responsibilities:
- Develop and implement PR strategies with external partners to enhance brand visibility in target markets, aligning with business goals.
- Cultivate strong relationships with journalists, editors, and influencers for high-impact media coverage.
- Oversee the creation of industry-specific press materials, including releases, statements, and pitches.
- Position company spokespeople and executives as industry leaders through speaking engagements, articles, interviews, podcasts, and more; provide media training and craft aligned messaging frameworks.
- Identify storytelling opportunities within trends and news cycles to advance key narratives.
- Ensure cohesive messaging across owned channels and media outreach by collaborating with blog, podcast, and social media managers.
- Support crisis response planning and reputation management through risk assessments and mitigation strategies.
- Analyze media coverage and engagement metrics to enhance PR initiatives and demonstrate their impact on campaigns.
- Collaborate with product marketers, internal comms, internal SMEs, investor relations, third-party partners, and other stakeholders for unified messaging and strategic support.
- Plan and coordinate PR events like press conferences, product launches, and forums for maximum exposure and engagement.
- Integrate innovative PR techniques by staying updated on industry trends.
- Strengthen crisis communication plans for effective reputation management during challenging situations.
Required Skills:
- Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, Business, or equivalent experience.
- 8-10 years of demonstrated professional experience in in-house or agency PR/Media Relations or B2B marketing.
- Proven ability to secure media placements in Tier 1 publications and cultivate relationships with journalists.
- Experience in managing executive communications, including media training, interview preparation, and crafting messaging frameworks directly for and with the C-suite.
- Strong analytical skills with the ability to interpret data and report on PR performance.
- Demonstrated understanding of role of PR and social media along customer journey, including familiarity with marketing automation, digital channels, and analytics.
- Superior writing skills with the ability to articulate messages that resonate with the press. Passionate about quality with excellent organizational skills and attention to detail.
- Knowledge and expertise working with financial and technology media outlets and media relationship management.
- Experience working collaboratively with cross-functional, global teams. Excellent interpersonal skills and professionalism.
- Knowledge of FactSet or competitive product/solutions preferred, existing relevant media contacts, and experience managing a public/media relations agency relationship.
The budgeted base salary for this position in the state of Connecticut and in New York City is $120,000-150,000. US applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
What’s In It For You:
- The opportunity to join a growing firm with a proven track record of success for over 40 years, made up of thoughtful, innovative minds that value collaboration and welcome your new ideas to the table.
- Mentorship and growth opportunities from senior employees.
- Career progression planning and a focus on career development, complete with dedicated time each month for conference attendance, online learning seminars, and networking.
- A robust social community dedicated to volunteerism, intramural sports, and team-building events.
- Business resource groups that align with our DE&I strategy, designed to cultivate an inclusive environment for all.
Learn more about our benefits here.
Company Overview:
FactSet Research Systems Inc. is a global provider of integrated financial information, analytical applications and industry-leading services for the investment and corporate communities. As a publicly traded company (NYSE:FDS | NASDAQ:FDS) recently added to the S&P 500 index, FactSet delivers superior content, analytics, and flexible technology to help more than 162,000 users see and seize opportunity sooner. For over 40 years, the company has served financial professionals, which include portfolio managers, investment research professionals, investment bankers, risk and performance analysts, wealth advisors and corporate clients. FactSet gives our clients the edge to outperform with informed insights, workflow solutions across the portfolio lifecycle, and industry-leading support from dedicated specialists.
At FactSet, we celebrate diversity of thought, experience, and perspective. We are committed to disrupting bias and a transparent hiring process. All qualified applicants will be considered for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. FactSet participates in E-Verify
FactSet is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity