Our client, a dynamic mid-market financial institution, is seeking a Salesforce Specialist to join their team. This role is an exciting opportunity for a forward-thinking individual with a strong background in Salesforce Marketing Cloud and Business Analysis.

As a Salesforce Specialist, you will be responsible for managing and optimizing our client's Salesforce platform, focusing on Marketing Cloud and CRM functionalities. You will play a crucial role in bridging the gap between business needs and technology solutions, implementing strategies that enhance customer engagement, data-driven marketing, and operational efficiencies.

Key Responsibilities:

• Manage the Salesforce environment, including setup, configuration, and user support

• Customize Salesforce Marketing Cloud and CRM to meet business requirements

• Develop and execute marketing automation strategies using Salesforce Marketing Cloud

• Collaborate with stakeholders to gather, analyze, and document business requirements

• Integrate Salesforce with other systems and platforms, ensuring seamless data flow and reporting

• Oversee data integrity, compliance, and security across Salesforce and Marketing Cloud

• Provide training and ongoing support to end-users

• Develop and maintain dashboards, reports, and analytics tools to track campaign effectiveness and business performance

• Continuously identify and implement process improvements to optimize the use of Salesforce and Marketing Cloud
  

Qualifications:

• Salesforce Administrator certification required; Marketing Cloud certification strongly preferred

• 3+ years of experience working with Salesforce, including Salesforce Marketing Cloud and CRM functionalities

• Proven experience in business analysis

• Hands-on experience with marketing automation tools, preferably Salesforce Marketing Cloud

• Strong understanding of Salesforce best practices, data modeling, automation tools, and integration

• Ability to analyze data, identify trends, and present actionable insights

• Strong written and verbal communication skills

• Proactive and solution-oriented mindset
  

Preferred Skills:

• Prior experience working within a financial institution or fintech

• Experience with agile methodologies or project management tools

• Basic knowledge of SQL and experience managing large datasets within Salesforce
  

Join our client's team and contribute to their commitment to excellence and continuous enhancement of their digital capabilities. This role offers the potential for conversion and growth within the organization.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.