Capital One is seeking a Principal Marketing Associate to join the YouTube and Display team on U.S. Card Performance Marketing. This position will contribute to the channel's acquisition strategy through crafting and owning the channel learning agenda, working with platform and agency partners to implement campaigns and keeping the channel well managed through diligent attention to detail. The Principal Associate will have experience in performance marketing either at an agency or in house, be a self starter and able to work in a fast paced environment.
This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting. Monday and Fridays are enterprise- wide virtual work days. Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas.
Responsibilities:
Co-ownership of channel learning and testing agenda with BA partners; plan and implement 12 month roadmap to maximize learning and drive business results
Partner with channel team and agency for planning and implementation of YouTube and Display campaigns, following outlined process and flagging areas for potential process improvements
Scope future tests with channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
"Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Create creative briefs to inform upcoming tests and maintain channel creative library
Solid understanding of performance marketing, conversions, and online customer acquisition
Ability to work with high-performing teammates, as well as partners across the enterprise
Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
Strong ability to create presentations and clearly communicate through PowerPoint/Google slides
Basic Qualifications:
Bachelor's Degree or Military Experience
At least 3 years of experience in paid online video, YouTube in DV360 or Google Ads
At least 3 years of experience with Microsoft Excel or Google Sheets
At least 3 year of experience with Google Suite applications
Preferred Qualifications:
At least 4 years of experience in paid online video and/or YouTube in DV360 and/or Google Ads in the performance marketing space
At least 3 years of experience in native or programmatic display at a digital marketing agency or in house
At least 3 years of ad operations experience at a digital marketing agency
Experience in other social media or digital marketing channels such as: Meta, TikTok, SEM, etc.
At least 3 years of experience in project management or 3 years of experience at a digital marketing agency
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).