Employer: EUROIMMUN US, Inc.

Location: 1 Bloomfield Avenue, Mountain Lakes, NJ 07046

Hours: M-F, 40 hours/week

EUROIMMUN US (a Revvity Company) is one of the leading manufacturers of medical laboratory diagnostics worldwide. EUROIMMUN stands for innovation and is dedicated to improving the science of diagnostics and people's lives worldwide. Our extensive product portfolio and innovative technologies are designed to provide quick, accurate, and reliable diagnoses. More than 3,300 employees in 17 countries develop, produce, and sell test systems to support the diagnosis of diseases, as well as software and automation solutions for the performance and evaluation of these tests. Laboratories in over 140 countries use our assays and automation for autoimmune, infectious disease, allergy, antigen, and molecular testing. EUROIMMUN U.S. proudly prioritizes a people-centered culture, securing a spot among New Jersey's 2023 Top Places to Work.

EUROIMMUN US is seeking an Omnichannel Strategy and Execution Lead. In this role, you will be at the forefront of shaping and executing omnichannel marketing and media strategies for EUROIMMUN growth driver products. Your role will require consolidating data, insights, and predictive intelligence to optimize marketing efforts for the organization. Reporting directly to the Senior Director of Product Strategy, you will work closely with internal teams and external partners to ensure seamless integration, optimize business outcomes, and spearhead innovative digital tactics that drive success. Key success metrics of this position are improving customer conversion rates, strengthening brand recognition, and increasing the ROI of marketing investments.

Essential Functions:

Partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels, including social media, search engine marketing, and display advertising.
Work with internal creative team to drive execution and launch of marketing materials, including flyers, brochures, web site content, white papers, videos, webinars, promos, sales tools, social media communications, and sales & customer presentations.
Implement strategies to accelerate a B2B marketing and improve sales funnel through Salesforce lead generation campaigns
Implement lead generation strategies including but not limited to inbound and outbound marketing (pay per click (PPC) advertising, social media, event marketing, email marketing, content syndication etc.)
Manage lead generation metrics including Click through Rate, Conversion Rate, ROI, Marketing Qualified Leads etc.
Own the sustaining marketing activities for our portfolio including updating marketing materials, website, emails, and other communications
Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
Continually monitor and optimize website search rankings through regular SEO strategies.
Partner with business stakeholders to support omnichannel and digital reporting/ analytics and translate insights for omnichannel activation
Perform thorough gap analysis on internal marketing activities and create SOPs for novel processes as needed.
Own the digital marketing budget, ensuring we meet KPIs and AOP objectives.

Basic Qualifications:

Bachelor's degree AND
8+ years' experience in B2B customer-focused digital marketing communications and
A minimum of 2 years of experience in the media strategy and operations is required

Preferred Qualifications

8+ years or demonstrated ability in B2B customer-focused digital marketing communications in a biotech, pharma, life sciences, or medical device company
Strong business and technical expertise in digital marketing channels including email, web, media, social, and Salesforce
Significant hands-on time using Adobe Advertising tools
Expert-level expertise in SEM using Google Ads; other paid search engines a plus
Experience writing documentation, standard operating procedures (SOPs)
Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)
Consistent track record of creating, optimizing, and reinventing campaigns to constantly improve results
Knowledge of Data Models and data management preferred

Knowledge, Skills, Abilities

Demonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience.
Strong analytical thinking skills with a shown ability to formulate digital performance outcomes that meet business needs.
Outstanding communication skills, organizational capabilities, and attention to detail.
Strong business acumen and customer focus.
Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization.
Ability to succeed in a fast-paced environment.
Ability to multi-task and complete projects promptly
Self-directed, persistent, and goal-oriented
Ability to travel up to 25% of the time