Yamaha has an excellent opportunity for a Marketing Events Coordinator to join our Motorsports Team onsite in Marietta, GA. The Motorsports Marketing Experiential Events Coordinator will focus on planning logistics, event support and supporting marketing initiatives relating to experiential activities to achieve product group’s primary goals and objectives. He/she will assist the events manager/events team in coordinating and implementing experiential event strategies and the administration and growth of our bLU cRU program that facilitate brand/product awareness, community building and engagement, and increased sales among target customers and key Motorsports demographics. The Motorsports Marketing Experiential Events Coordinator will serve as a secondary point of contact for Motorsports sponsor partners/promoters/vendors (external) and with other product/service divisions (internal) to ensure experiential event marketing efforts are correct and consistent per product group guidance as well as corporate VI and brand direction.
What you'll be doing:
- Coordinate with and assist the events manager/events team with the planning, logistics and implementation of motorsports experiential event and bLU cRU program strategies based on event manager and product group direction.
- Work directly with external partners/vendors/contractors/promoters to provide direction and assist with the implementation of motorsports experiential events, including but not limited to staff communication, logistics planning, travel, lodging, and on-site implementation.
- Attend and assist with the on-site execution of motorsports events, with a special focus on bLU cRU and experiential activities, in support of marketing direction and strategies.
- Assist with the oversight, updating and expansion of the administrative, community and loyalty building components of the bLU cRU membership program.
- Coordinate with select sponsor partners/promoters to assist with the logistics and support of marketing partner efforts to ensure bLU cRU and experiential activities are appropriate and consistent per marketing and product group guidance (to include corporate VI and brand direction).
- Track experiential events budget, invoice processing in the Open Invoice system, loan pool inventory tracking, logistics partner inventory of units and promotional items and parts orders for bLU cRU and experiential events activities. Assist with KPI and ROI tracking and event conversion reporting.
- Playing a key role in coordination, logistics and planning of experiential events, including on-site execution.
- Support and help grow bLU cRU program and associated activities.
- Support marketing sponsor partners/promoters and event vendors.
- Coordinating and tracking $1M+ experiential events budget
What you need to be successful:
- BA/BS degree in Marketing, Communications or related experience required.
- 2-3 years’ experience in Events Marketing and/or Communications.
- Must be able to travel up to 30-40% of time (including weekends) and still manage in-office workload.
- Able to think strategically and manage time effectively with limited supervision.
- Strong written and verbal communication/presentation skills are required.
- Must be able to work well independently as well as within a team-based environment.
- Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook)
- Valid Driver’s license and a clean driving record are required.
Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What’s in it for you:
• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5-hour workweek
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha products
Reports to: Motorsports Experimental Marketing and Events Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees
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