Marketing Director, Strategy – BENLYSTA at GSK in Philadelphia, PA

As a Director, Strategy – BENLYSTA Marketing, you will be responsible for supporting and delivering against the overall mid- and long-term strategy for the brand. You will also develop, monitor and report key metrics to assess the short-term performance of the brand across functions (WIGs, KPI, etc), and support the development of key leadership and governance presentations (MPR, CST, IR, Forecast, etc.).

Further, you will be responsible for the overall brand budget (across functions), as well as forecast development, refinement, and tracking. In addition, strategic lifecycle management is a core part of this role.

In summary, key responsibilities are:

Development of Leader & Governance Review Documents (i.e.: MPR, IR, QBR, etc)

Brand WIGs (Lead & Lag), KPI and metrics monitoring

Brand, Budget & Operational Planning

Cross-functional Coordination and Project Management

Forecasting/Supply POC (Point of Contact)

Competitive Planning Lead

Marketing Operations POC

Strategic LCM (Lifecycle Management) Strategy, including identifying current & future opportunities and challenges, and differentiation/positioning

Why You?

Basic Qualifications:

Bachelor’s Degree

Minimum of 5+ years of marketing experience, within the Pharmaceutical/ healthcare industry.
Minimum of 2+ years of marketing to healthcare providers.

Preferred Qualifications:

5+ Years Experience in Pharmaceutical Industry in marketing.
Strong financial acumen to support strategic short and long-term decisions for the brand.

Leadership Experience

Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations

Demonstrated ability to apply regional data and analyses to drive high impact business decisions.

Ability to work effectively across a matrix environment and influence without formal authority.

Ability to lead through change and inspire agility/flexibility amongst team.

Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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