Director of Paid Marketing

Position Overview
The Director of Paid Marketing will lead the strategy and execution of all paid media campaigns to drive customer acquisition and revenue growth. This role requires a deep understanding of paid media channels, campaign management, and analytics, with a strong focus on direct-to-consumer (D2C) marketing.

Key Responsibilities

• Develop and implement comprehensive paid marketing strategies across various channels, including search, social, display, and affiliate marketing.
• Oversee the planning, execution, and optimization of paid media campaigns to achieve performance goals.
• Analyze campaign performance data to provide actionable insights and recommendations for improvement.
• Collaborate with cross-functional teams including creative, sales, and product to align marketing efforts with business objectives.
• Manage budget allocation and forecast for all paid media initiatives, ensuring efficient use of resources.
• Stay up-to-date with industry trends and emerging technologies to maintain a competitive edge in paid media marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in paid media marketing, with at least 2 years in a leadership role.
• Proven track record of successful campaign management and performance optimization.
• Strong analytical skills with experience in data-driven decision making.
• Familiarity with D2C marketing tactics and strategies is a plus.
• Excellent communication and leadership skills to inspire and collaborate with teams.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

401K Health, Dental & Vision benefits FSA (Flexible Spending Account) for medical, dependent care and mass transport ESPP (Employee Stock Purchase Program) eligibility after 12 months of continuous employment Onsite Gym, Café and Yogaclasses Massage reimbursement Paid holidays Life, Short Term Disability, Long Term Disability insurances paid by company Employee Assistance Program On Site Chiropractor and Functional Medicine Doctor

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

miranda.mcadams@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : MM42-1824211 -- in the email subject line for your application to be considered.***

Miranda McAdams - Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 10/07/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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