Overview:
As a Digital Marketing Storyteller, you will play a crucial role in shaping and sharing our reagent portfolio's narrative across digital platforms. Your role is to craft compelling stories that captivate our audience, drive engagement, and amplify the value ads of our reagent portfolios. You'll work closely with our sales and marketing team to create content that resonates with our target audience and to enhance market presence and accelerate growth within commercial organization of US & Canada. This is a fully remote opportunity!
Key Responsibilities: Work closely with US & Canada Commercial sales team on digital content development and execution of reagent strategy through digital and in person marketing efforts.
- Content Creation: Develop and produce engaging digital content including blog posts, social media updates, video scripts, infographics, and email campaigns that tell our reagent portfolio's story in a creative and compelling way.
- Strategy Development: Collaborate with the sales and marketing team to create and execute content strategies that align with the reagent portfolio's objectives and target audience.
- Audience Engagement: Analyze audience insights and feedback to tailor content strategies and storytelling techniques, ensuring maximum impact and engagement.
- Brand Voice: Maintain consistency in Reagent brand voice and messaging across all digital platforms, adapting storytelling techniques to suit different channels and audience segments.
- Trend Monitoring: Stay updated on industry and reagent trends and emerging digital storytelling techniques to keep our content fresh and innovative.
- Performance Analysis: Track and analyze campaign performance metrics to assess effectiveness and make data-driven reagent recommendations for improvements.
- Collaboration: Work closely with commercial organization, designers, videographers, and other content creators to produce visually appealing and impactful digital stories.
Basic Qualifications:
Bachelor's degree in Life Sciences or relate field AND
2+ years of experience in field marketing, lead generation and/or technical writing, or lab experience within the life sciences or biotech industries.
The base salary range for this full-time position is $74,000.00-$89,000.00. This range reflects the minimum and maximum target for a new hire in this position. The base pay actually offered to the successful candidate will take into account internal equity, work location, and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that base pay is only one part of our total compensation package and is determined within a range. This range allows for the successful candidate to have an opportunity to progress within the position and develop at our company. This base pay range does not take into account bonuses, equity, or other benefits which may be applicable and are dependent on the level and position offered.
