About Cariloha:
Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this renewable resource.
Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.
Responsibilities:
Creative Director has the following responsibilities and duties:
* Work directly with our EVP of Marketing to execute the overall creative vision and direction for the brand, ensuring consistency across all platforms and touchpoints.
* Lead and manage a talented team of Graphic and Product Designers.
* Work cross-functionally with our Illustration and Digital Team as well as our photography freelancer network.
* Coordinate creative efforts with our sales and e-commerce teams to ensure marketing efforts support business goals.
* Lead the ideation and execution of creative campaigns that drive brand awareness, customer engagement, and conversions.
* Review and approve all creative work to ensure it meets high standards and aligns with the company's objectives.
* Manage timelines, resources, and budgets for creative projects, ensuring on-time and on-budget delivery without compromising quality.
* Manage planning, creative direction and execution of new photography, print materials, and marketing campaigns and collateral.
* Analyze market trends, customer insights, and competitor strategies to identify growth opportunities.
* Ensure brand consistency across all marketing channels and materials.
* Manage and allocate the marketing budget, ensuring cost-effective use of resources while maximizing ROI on marketing initiatives.
Requirements:
Creative Director should have the following skills, education, and experience:
* Bachelor's degree in related field is preferred, but not required.
* A background in retail is preferred, but not required.
* Strong leadership experience including managing teams.
* Strong understanding of branding, design principles, and digital marketing.
* Excellent communication and interpersonal skills.
* We value potential and passion over years of experience - we're seeking motivated, up-and-coming professionals eager to grow with us!
Compensation and Perks:
* Competitive salary based on experience and qualifications
* Medical
* Dental
* Vision
* Life
* 401(k) match
* PTO
* Gym Membership Options
* Rewarding Recognition Programs - includes weekly and monthly monetary rewards, and five annual $2,500 Live Your Dream rewards for outstanding employees
* Generous Product Discounts for Employees
* Annual Product Giveaways
* Frequent Company Parties
* Fully Stocked Kitchen and Frequent Catered Meals
* Telecommuting Opportunities
* Flexible Work Scheduling
* Annual Free, One-on-One, Private Financial Consulting
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